{"id":4480,"date":"2025-03-28T14:04:49","date_gmt":"2025-03-28T12:04:49","guid":{"rendered":"https:\/\/webs.uab.cat\/edicio-web\/?page_id=4480"},"modified":"2025-12-09T14:47:42","modified_gmt":"2025-12-09T12:47:42","slug":"wp-yoast-seo","status":"publish","type":"page","link":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/","title":{"rendered":"WP: Yoast SEO"},"content":{"rendered":"\n<p>L&#8217;extensi\u00f3 Yoast SEO ajuda a les persones editores de la p\u00e0gina web optimitzar el posicionament a cercadors. Per aconseguir-ho, es centra en oferir una informaci\u00f3 m\u00e9s estructurada a nivell sem\u00e0ntic, ajuda als cercadors d&#8217;internet a trobar m\u00e9s f\u00e0cilment la informaci\u00f3, permet personalitzar els meta t\u00edtols, meta descripcions, paraules clau, etc.<\/p>\n\n\n\n<p>Un cop activada l&#8217;extensi\u00f3 Yoast SEO, amb una configuraci\u00f3 molt senzilla, apareixer\u00e0 al tauler un nou apartat on gestionar les utilitats que ofereix. Per\u00f2 sobretot, en el moment de crear p\u00e0gines i entrades, \u00e9s quan es nota que apareixen els camps &#8220;meta&#8221; per posar m\u00e9s descripcions i paraules clau per optimitzar el posicionament SEO.<\/p>\n\n\n\n<p>Dins el subapartat ACADEMIA enlla\u00e7a cap a la pr\u00f2pia p\u00e0gina del producte, que sovint ofereix seminaris, tutorials i petites formacions de temes SEO.<\/p>\n\n\n\n<p>NOTA: Tingueu en compte que \u00e9s una versi\u00f3 gratu\u00efta, per tant, algunes funcionalitats no estan disponibles (marcat amb &#8220;Premium&#8221;).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-1024x690.png\" alt=\"\" class=\"wp-image-4481\" srcset=\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-1024x690.png 1024w, https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-300x202.png 300w, https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-768x517.png 768w, https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-1200x809.png 1200w, https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Exemple d&#8217;indicadors que ofereix l&#8217;extensi\u00f3 Yoast SEO<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 enrera\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-compartir-a-xarxes-socials\/\">Compartir a xarxes socials<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/\">TAULA DE CONTINGUTS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 endavant\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-gestio-dusuaris\/\">Gesti\u00f3 d&#8217;usuaris<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;extensi\u00f3 Yoast SEO ajuda a les persones editores de la p\u00e0gina web optimitzar el posicionament a cercadors. Per aconseguir-ho, es centra en oferir una informaci\u00f3 m\u00e9s estructurada a nivell sem\u00e0ntic, ajuda als cercadors d&#8217;internet a trobar m\u00e9s f\u00e0cilment la informaci\u00f3, permet personalitzar els meta t\u00edtols, meta descripcions, paraules clau, etc. Un cop activada l&#8217;extensi\u00f3 Yoast [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":2273,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4480","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WP: Yoast SEO &#8212; Blog de l&#039;edici\u00f3 web a la UAB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WP: Yoast SEO &#8212; Blog de l&#039;edici\u00f3 web a la UAB\" \/>\n<meta property=\"og:description\" content=\"L&#8217;extensi\u00f3 Yoast SEO ajuda a les persones editores de la p\u00e0gina web optimitzar el posicionament a cercadors. Per aconseguir-ho, es centra en oferir una informaci\u00f3 m\u00e9s estructurada a nivell sem\u00e0ntic, ajuda als cercadors d&#8217;internet a trobar m\u00e9s f\u00e0cilment la informaci\u00f3, permet personalitzar els meta t\u00edtols, meta descripcions, paraules clau, etc. Un cop activada l&#8217;extensi\u00f3 Yoast [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de l&#039;edici\u00f3 web a la UAB\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T12:47:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"822\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/\",\"url\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/\",\"name\":\"WP: Yoast SEO &#8212; Blog de l&#039;edici\u00f3 web a la UAB\",\"isPartOf\":{\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-1024x690.png\",\"datePublished\":\"2025-03-28T12:04:49+00:00\",\"dateModified\":\"2025-12-09T12:47:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#primaryimage\",\"url\":\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png\",\"contentUrl\":\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png\",\"width\":1220,\"height\":822},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/webs.uab.cat\/edicio-web\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WP: Manual WordPress\",\"item\":\"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WP: Yoast SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/#website\",\"url\":\"https:\/\/webs.uab.cat\/edicio-web\/\",\"name\":\"Blog de l'edici\u00f3 web a la UAB\",\"description\":\"Un espai amb recursos \u00fatils per a les persones que editen el web de la UAB\",\"publisher\":{\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webs.uab.cat\/edicio-web\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/#organization\",\"name\":\"Unitat de Web, Universitat Aut\u00f2noma de Barcelona\",\"url\":\"https:\/\/webs.uab.cat\/edicio-web\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2024\/11\/logotip-uab-esquerra-2-linies-verd.png\",\"contentUrl\":\"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2024\/11\/logotip-uab-esquerra-2-linies-verd.png\",\"width\":1892,\"height\":727,\"caption\":\"Unitat de Web, Universitat Aut\u00f2noma de Barcelona\"},\"image\":{\"@id\":\"https:\/\/webs.uab.cat\/edicio-web\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WP: Yoast SEO &#8212; Blog de l&#039;edici\u00f3 web a la UAB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/","og_locale":"ca_ES","og_type":"article","og_title":"WP: Yoast SEO &#8212; Blog de l&#039;edici\u00f3 web a la UAB","og_description":"L&#8217;extensi\u00f3 Yoast SEO ajuda a les persones editores de la p\u00e0gina web optimitzar el posicionament a cercadors. Per aconseguir-ho, es centra en oferir una informaci\u00f3 m\u00e9s estructurada a nivell sem\u00e0ntic, ajuda als cercadors d&#8217;internet a trobar m\u00e9s f\u00e0cilment la informaci\u00f3, permet personalitzar els meta t\u00edtols, meta descripcions, paraules clau, etc. Un cop activada l&#8217;extensi\u00f3 Yoast [&hellip;]","og_url":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/","og_site_name":"Blog de l&#039;edici\u00f3 web a la UAB","article_modified_time":"2025-12-09T12:47:42+00:00","og_image":[{"width":1220,"height":822,"url":"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/","url":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/","name":"WP: Yoast SEO &#8212; Blog de l&#039;edici\u00f3 web a la UAB","isPartOf":{"@id":"https:\/\/webs.uab.cat\/edicio-web\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#primaryimage"},"image":{"@id":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02-1024x690.png","datePublished":"2025-03-28T12:04:49+00:00","dateModified":"2025-12-09T12:47:42+00:00","breadcrumb":{"@id":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#primaryimage","url":"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png","contentUrl":"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2025\/03\/Captura-de-pantalla-2025-03-28-a-les-13.04.02.png","width":1220,"height":822},{"@type":"BreadcrumbList","@id":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/wp-yoast-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/webs.uab.cat\/edicio-web\/"},{"@type":"ListItem","position":2,"name":"WP: Manual WordPress","item":"https:\/\/webs.uab.cat\/edicio-web\/manual-wordpress\/"},{"@type":"ListItem","position":3,"name":"WP: Yoast SEO"}]},{"@type":"WebSite","@id":"https:\/\/webs.uab.cat\/edicio-web\/#website","url":"https:\/\/webs.uab.cat\/edicio-web\/","name":"Blog de l'edici\u00f3 web a la UAB","description":"Un espai amb recursos \u00fatils per a les persones que editen el web de la UAB","publisher":{"@id":"https:\/\/webs.uab.cat\/edicio-web\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webs.uab.cat\/edicio-web\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/webs.uab.cat\/edicio-web\/#organization","name":"Unitat de Web, Universitat Aut\u00f2noma de Barcelona","url":"https:\/\/webs.uab.cat\/edicio-web\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/webs.uab.cat\/edicio-web\/#\/schema\/logo\/image\/","url":"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2024\/11\/logotip-uab-esquerra-2-linies-verd.png","contentUrl":"https:\/\/webs.uab.cat\/edicio-web\/wp-content\/uploads\/sites\/31\/2024\/11\/logotip-uab-esquerra-2-linies-verd.png","width":1892,"height":727,"caption":"Unitat de Web, Universitat Aut\u00f2noma de Barcelona"},"image":{"@id":"https:\/\/webs.uab.cat\/edicio-web\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/pages\/4480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/comments?post=4480"}],"version-history":[{"count":2,"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/pages\/4480\/revisions"}],"predecessor-version":[{"id":4485,"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/pages\/4480\/revisions\/4485"}],"up":[{"embeddable":true,"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/pages\/2273"}],"wp:attachment":[{"href":"https:\/\/webs.uab.cat\/edicio-web\/wp-json\/wp\/v2\/media?parent=4480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}