María Pilar López Belbeze

Tenured Lecturer
Tenured Lecturer

Degree in CC. Economics and Business (University of Zaragoza) and PhD in Business Creation and Management from the Autonomous University of Barcelona (UAB). She is a lecturer in the Marketing Department of the Department of Business, where she teaches Operational and Strategic Marketing, Digital Marketing and Neuromarketing in the ADE Degree and Masters of the Faculty of Economics and Business where she has also held various positions. management. She is currently a researcher in the UAB’s Team of Cultural Values ​​in a Changing Europe (H2020-INVENT Culture) and author of articles in national and international journals on brand strategy and consumer behavior.

Check her research activity here.