{"id":332,"date":"2021-06-03T16:52:37","date_gmt":"2021-06-03T14:52:37","guid":{"rendered":"https:\/\/webs.uab.cat\/transmedia\/mobileweek\/"},"modified":"2022-11-22T12:00:19","modified_gmt":"2022-11-22T10:00:19","slug":"mobileweek","status":"publish","type":"page","link":"https:\/\/webs.uab.cat\/transmedia\/mobileweek\/","title":{"rendered":"Mobile Week – Mobile World Congress Barcelona 2021"},"content":{"rendered":"\n

TransMedia Catalonia had a space at Mobile Week Tecnocampus (Matar\u00f3) as part of the Mobile World Congress Barcelona 2021<\/a>, July 7th, 2021, 10:00 am – 14:00 pm (CET)<\/strong>. <\/span><\/span><\/p>\n\n\n\n

Mobile Week was born with the aim of offering citizens a space in which to actively participate in the changes brought about by technological innovations.<\/span><\/span><\/p>\n\n\n\n

Technology is at the centre of human interaction, a universal experience which was shared  by all during COVID19. The lessons learnt during the past year will help in drafting entrepreneurial approaches for business resilience, where both technology and humans are at the centre of any development. \u201cLeaving no one behind\u201d in the new post-COVID era is the second principle in the UN 2030 Sustainable Development Agenda. This is the focus of research at TransMedia Catalonia.<\/span><\/span><\/p>\n\n\n\n

TransMedia Catalonia (Universitat Aut\u00f2noma de Barcelona) created a showroom where participants could learn and interact with five different technologies: 360 environments, eye- tracking, citizen journalism, ubiquitous and seamless human interaction with space, and accessibility consultancy and training. <\/span><\/span><\/p>\n\n\n\n

There were short thematic presentations guiding you through our topics of research and specialists masterclassing the different technologies within the contexts of some of our European projects:<\/span><\/span><\/p>\n\n\n\n

Spaces and technologies<\/span><\/span><\/strong><\/u><\/p>\n\n\n\n

TRACTION<\/a>: Head Mounted Display and Eye-tracking<\/strong> – This is one of the tools used at TMC to understand how people consume media content. This has enabled the exploration of human interaction with texts, such as reading subtitles in immersive environments.<\/span><\/span><\/p>\n\n\n\n

MEDIAVERSE<\/a>: 360<\/strong>\u00b0<\/span><\/span> cameras and immersive authoring tools<\/strong> – Media accessibility has become a key issue on the global agenda. These new authoring capabilities offer new forms of content, which must be delivered with accessibility in mind from the point of design.<\/span><\/span><\/p>\n\n\n\n

HELIOS<\/a>: Citizen Journalism<\/strong> – Establishing de-centralised social networks to empower the citizen as a reporter, turning consumers into prosumers, enabling them to connect in content creation scenarios. <\/span><\/span><\/p>\n\n\n\n

360\u00b0 Environments<\/strong> –  The BROOMX  360\u00b0 projector<\/a> will allow users to enjoy immersive experiences in real spaces without the need to use a head mounted display.<\/span><\/span><\/p>\n\n\n\n

LAB TAV consultancy in eye tracking and accessibility and training<\/span><\/span> <\/strong>– This year the European Accessibility Act is being transposed across Europe. At TMC we offer consultancy on the various ways to implement and comply with existing legislation.<\/span><\/span><\/p>\n\n\n\n

 <\/p>\n\n\n\n

\u200b<\/span><\/span>Presentations<\/span><\/span><\/strong><\/u><\/p>\n\n\n\n

360 environments: V\u00edctor Garcia (10:30)<\/span><\/span><\/p>\n\n\n\n

Eye-tracking: Mar Brescia (11:00)<\/span><\/span><\/p>\n\n\n\n

Citizen journalism: Pau Pamplona (11:30) <\/span><\/span><\/p>\n\n\n\n

Ubiquitous and seamless human interaction: Pilar Orero (12:00)<\/span><\/span><\/p>\n\n\n\n

Accessibility consultancy and training: Anna Matamala (12:30)<\/span><\/span><\/p>\n\n\n\n

Technologies in our daily life through H2020 projects: TRACTION, REBUILD, SO-CLOSE,<\/span><\/span><\/p>\n\n\n\n

HELIOS and MEDIAVERSE: Estel\u00b7la Oncins, Pilar Orero (13:00)<\/span><\/span><\/p>\n\n\n\n

 <\/p>\n\n\n\n

Registration is now closed<\/span><\/span><\/strong><\/a><\/p>\n\n\n\n

 <\/p>\n\n\n\n

In this short immersive experience<\/a> you can explore the space at the event <\/span><\/span><\/strong>and <\/span><\/span><\/strong>hear testimonials from some of the participants.<\/span><\/span><\/strong><\/p>\n\n\n\n

\"screenshot_2021-09-03_at_09.46.06.png\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Relevant Publications:<\/span><\/span><\/p>\n\n\n\n