Authors
Jose A. Noguera i Francisco J. León
Citation Key
1967
COinS Data

Date Published
2020-09-28 12:48
DOI
10.1111/joca.12327
ISBN Number
0022-0078
Keywords
consumer behavior, consumer elective pricing, pricing theories
Journal
Journal of Consumer Affairs
Start Page
1 - 33
Short Title
Journal of Consumer Affairs
URL
https://onlinelibrary.wiley.com/doi/abs/10.1111/joca.12327
Year of Publication
2020