- Authors
- Jose A. Noguera i Francisco J. León
- Citation Key
- 1967
- COinS Data
- Date Published
- 2020-09-28 10:48
- DOI
- 10.1111/joca.12327
- ISBN Number
- 0022-0078
- Keywords
- consumer behavior, consumer elective pricing, pricing theories
- Journal
- Journal of Consumer Affairs
- Start Page
- 1 - 33
- Short Title
- Journal of Consumer Affairs
- URL
- https://onlinelibrary.wiley.com/doi/abs/10.1111/joca.12327
- Year of Publication
- 2020