Professionalization and key competencies of social media content creators, paper presented at AoIR 2025.

The paper “Competency Prescriptions by Social Media Platforms and the Rise of Organizational Professionalism Among Content Creators”, presented by Dr. Liana Pithan and Drs. Willian Araujo and Marlon Dalmoro at The 26th Annual Conference of the Association of Internet Researchers (Niterói, Brazil, 15–18 October 2025), analyzes how social media platforms define and promote specific competencies […]

Collective strategies of engagement and visibility on TikTok in Brazil, paper presented at AoIR 2025.

The paper “Engagement Exchanges and the Collective Pursuit of Visibility on TikTok in the Brazilian Context”, presented by Dr. Isaaf Karhawi and Dr. Willian Araujo at The 26th Annual Conference of the Association of Internet Researchers (Niterói, Brazil, 15–18 October 2025), examines how Brazilian users and creators on TikTok organize around engagement as a collective […]

Algorithmic Literacy: Navigating TikTok Creators’ Algorithmic Strategies, paper presented at ECREA

The paper “Algorithmic Literacy: Navigating TikTok Creators’ Algorithmic Strategies”, presented by Dr. Gemma Gómez Bernal in collaboration with Drs. Fernanda Pires, Celina Navarro, and Gemma San Cornelio, within the framework of the ECREA Audience and Reception Studies Conference 2025, “Navigating Algorithmic Society: Audiences’ tactics to understanding the world”, held on October 30–31, 2025, at Södertörn […]

Digital Identity and Algorithmic Biases: Experiences of Women Streamers on Twitch, paper presented by Gemma Gómez Bernal.

The presentation “Digital Identity and Algorithmic Biases: Experiences of Women Streamers on Twitch”, presented by Dr. Gemma Gómez Bernal in collaboration with Drs. Celina Navarro, Fernanda Pires, and Esmeralda Vázquez, at the 8th International Congress on Communication Research of the Catalan Society of Communication, explored how visibility and identity are shaped for female content creators […]

Celina Navarro gives a lecture on audiences and personalization systems at UFSM (Brazil).

Dr. Celina Navarro delivered the lecture “Content Reception on Digital Platforms: Audience Interaction with Algorithm-Based Personalization Systems” on June 3, 2025, at 2:00 p.m. The event, organized by the Graduate Program in Communication at the Federal University of Santa Maria (Poscom/UFSM), was moderated by Prof. Dr. Liliane Dutra Brignol (Poscom/UFSM) and held in the auditorium […]

ALCOM researchers will participate in the 8th International Congress on Communication Research.

The congress took place on June 5 and 6, 2025, in Barcelona, at the headquarters of the Institut d’Estudis Catalans. The project’s researchers participated with a total of three presentations: Gemma Gómez Bernal, Celina Navarro, Fernanda Pires, and Esmeralda A. Vázquez-Tapia (Universitat Autònoma de Barcelona) — Digital Identity and Algorithmic Biases: Experiences of Women Streamers […]