TransMedia Catalonia had a space at Mobile Week Tecnocampus (Mataró) as part of the Mobile World Congress Barcelona 2021, July 7th, 2021, 10:00 am – 14:00 pm (CET). 

Mobile Week was born with the aim of offering citizens a space in which to actively participate in the changes brought about by technological innovations.

Technology is at the centre of human interaction, a universal experience which was shared  by all during COVID19. The lessons learnt during the past year will help in drafting entrepreneurial approaches for business resilience, where both technology and humans are at the centre of any development. “Leaving no one behind” in the new post-COVID era is the second principle in the UN 2030 Sustainable Development Agenda. This is the focus of research at TransMedia Catalonia.

TransMedia Catalonia (Universitat Autònoma de Barcelona) created a showroom where participants could learn and interact with five different technologies: 360 environments, eye- tracking, citizen journalism, ubiquitous and seamless human interaction with space, and accessibility consultancy and training. 

There were short thematic presentations guiding you through our topics of research and specialists masterclassing the different technologies within the contexts of some of our European projects:

Spaces and technologies

TRACTION: Head Mounted Display and Eye-tracking – This is one of the tools used at TMC to understand how people consume media content. This has enabled the exploration of human interaction with texts, such as reading subtitles in immersive environments.

MEDIAVERSE: 360° cameras and immersive authoring tools – Media accessibility has become a key issue on the global agenda. These new authoring capabilities offer new forms of content, which must be delivered with accessibility in mind from the point of design.

HELIOS: Citizen Journalism – Establishing de-centralised social networks to empower the citizen as a reporter, turning consumers into prosumers, enabling them to connect in content creation scenarios. 

360° Environments –  The BROOMX  360° projector will allow users to enjoy immersive experiences in real spaces without the need to use a head mounted display.

LAB TAV consultancy in eye tracking and accessibility and training – This year the European Accessibility Act is being transposed across Europe. At TMC we offer consultancy on the various ways to implement and comply with existing legislation.

 

​Presentations

360 environments: Víctor Garcia (10:30)

Eye-tracking: Mar Brescia (11:00)

Citizen journalism: Pau Pamplona (11:30) 

Ubiquitous and seamless human interaction: Pilar Orero (12:00)

Accessibility consultancy and training: Anna Matamala (12:30)

Technologies in our daily life through H2020 projects: TRACTION, REBUILD, SO-CLOSE,

HELIOS and MEDIAVERSE: Estel·la Oncins, Pilar Orero (13:00)

 

Registration is now closed

 

In this short immersive experience you can explore the space at the event and hear testimonials from some of the participants.

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Relevant Publications:

  • Biswas, P., Orero, P., & Sezgin, T. M. (2019). Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 33(4), 369-369. 
  • Bosch Baliarda, Marta; Olga Soler Vilageliu, and Pilar Orero (2020) Sign Language Interpreting on TV: A reception study of visual screen exploration in deaf signing users. MonTi 12: 108-143.
  • Bosch-Baliarda, Marta, Pilar Orero, and Olga Soler-Vilageliu (2020). Towards recommendations for TV sign language interpretation. SKASE (13) 2: 38-57.
  • Brescia-Zapata, M. (forthcoming). The present and future of accessibility services in VR360 players. inTRAlinea.
  • Hughes, CJ , Brescia-Zapata, M , Johnston, M and Orero, P 2020, Immersive captioning : developing a framework for evaluating user needs, in: IEEE AIVR 2020 : 3rd International Conference on Artificial Intelligence & Virtual Reality 2020, 14th-18th December 2020, Online. (In Press)
  • Montagud, M., P. Orero, S. Fernández (2020) Immersive Media and Accessibility: Hand in Hand to the Future.  ITU Journal Discoveries. Special Issue: The future of video and immersive media. Geneva: ITU.
  • Oncins, Estel·la & Pilar Orero (2020) No audience left behind, one App fits all: an integrated approach to accessibility services. JOSTRANS 34.
  • Orero, P., Hughes, C. J., & Brescia-Zapata, M. (2020). Evaluating subtitle readability in media immersive environments. DSAI 2020, the 9th International Conference on Software Development and Technologies for Enhancing Accessibility and Fighting Info-exclusion., 2nd-4th December 2020, Online. (In Press)
  • Pilar Orero (2020) Accessibility at the heart of a study of forced displacement and migration. Euroscientist