TransMedia Catalonia members participate actively in various knowledge transfer activities:

GAAD – Global Accessibility Awareness Day

TransMedia Catalonia logo next to the GAAD logo

Global Accessibility Awareness Day (GAAD) is an event that is celebrated every year around the world and aims to raise awareness about the importance of digital accessibility in an increasingly diverse and inclusive society, leaving no one behind.

In GAAD 2019, the TransMedia Catalonia opened the doors of its laboratory to the public to demonstrate the different accessibility services and modalities in which the group works. In GAAD 2020, the research group contributed online in the form of a playlist of accessible videos explaining the group’s various projects with integrated audio description and captions. In GAAD 2021, we offered an immersive accessibility showcase and launched the stable version of the MAP platform. In GAAD 2022, we offered three activities: we opened our lab, we launched new accessibility courses, and welcomed more than 60 children to the university for an accessibility-related activity. In GAAD 2023, an online seminar on digital accessibility and sustainability was hosted, alongside the introduction of Xarxa AccessCat (Xarxa d’Innovació en Accessibilitat de Catalunya: Mitjans, Educació i Cultura), a network aiming to connect universities, companies, and society as a reference point for accessibility in Catalonia. In GAAD 2024, we offered five activities: a workshop for staff from the Government of Catalonia’s departments and public sector organisations, a webinar called “Ensuring an Inclusive & Accessible Green Transition”, a talk on AI and human creativity delivered by Fernanda Rocha and Jon Black, an internal meeting with the AccessCat Network, and a showcase with students who participated in the CROMA project (FAS).

Standardization Committees

TransMedia Catalonia conducts standardisation work in the following national and international agencies:

  • Intersector Rapporteur Group Audiovisual Media Accessibility (IRG-AVA). Pilar Orero, Anna Matamala.
  • CEN/CLC/ETSI-JTW eAcc-WG1. Anna Matamala.
  • CEN/CLC/ETSI-JWG eAcc. Anna Matamala.
  • CEN/CLC/JTC11/WG1. Anna Matamala.
  • CEN/CLC/JTC12. Anna Matamala.
  • CEN/BT/BTWA 213 SAGA. Anna Matamala
  • CTN-UNE 133/GT3 Accesibilidad. Pilar Orero, Anna Matamala.
  • CTN-UNE 170/GT6 Accesibilidad cognitiva. Anna Matamala
  • CTN-UNE 133/GT2 Televisión digital. Anna Matamala, Estel·la Oncins.
  • CTN-UNE 153/ SC5 Ayudas a la comunicación. Anna Matamala, Estel·la Oncins.
  • ITU-D, SG1, Q7/1. Anna Matamala.
  • ITU-T Focus Group on Metaverse (FG-MV). Sarah McDonagh, Anna Matamala, Estel·la Oncins, Pilar Orero.
  • ISO/IEC TC JTC1/SC 35 User interfaces. Working  groups 5 and 6. Anna Matamala.
  • ITU- SG16. Sarah McDonagh, Anna Matamala, Estel·la Oncins, Pilar Orero.
  • ANEC. Accessibility. Anna Matamala
  • ISO/IEC JTC 1/SC 36 Information technology for learning, education and training. AHG5. Blockchain in Education. Estel·la Oncins

TransMedia Catalonia members have also been involved in the following committees in the past:

  • Focus group on Audiovisual Media Accessibility, ITU-UN (FG-AVA). Pilar Orero.
  • AEN/CTN 153/GT1 “Lectura Fácil”. Pilar Orero and Anna Matamala. 
  • ANEC. Accessibility. Pilar Orero.
  • CEN/TC293/WG12 Accessibility. Anna Matamala, Pilar Orero.
  • CEN/CLC/ETSI-JTW eAcc-WG1. Pilar Orero.
  • CEN/CLC/ETSI-JWG eAcc. Pilar Orero.
  • CEN/BT/BTWA 213 SAGA. Pilar Orero.
  • Focus Group of Digital Currency, ITU-UN (FG DFC). Pilar Orero.
  • ISO/IEC TC JTC1/SC 35 User interfaces. Working groups 5 and 6. Pilar Orero
  • ISO/TC 173/SC 7 Assistive products for persons with impaired sensory functions. Pilar Orero. 
  • W3C. Text time, Accessible platform Architecture, Framework for Accessible Specification Technologies (FAST). Pilar Orero, Estel·la Oncins, Belén Agulló.
  • W3C. XR Accessibility User Requirements. Estel·la Oncins

Further actions


TransMedia Catalonia has cooperated with Liceu’s Opera House in providing audio described opera performances and carrying out related research (see, for instance, Orero & Matamala 2007).


Serious games have been developed in cooperation with the industry, such as, an educational game for teenagers where the videogame tries to teach behaviours in equality environments like couples, colleagues and family.


Complementary tool for the cognitive evaluation of workers with cognitive impairments (Cátedra INDRA de Tecnologías Accesibles).

Collaboration agreements