An exclamation mark is used at the end of a short phrase or a sentence that expresses very strong feeling. It is one way of adding emphasis and in our institutional context it may be used in public announcements of certain kinds, university relations and advertising.

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However, exclamation marks are very rare in formal English, so use them sparingly. Finally, never use two or three exclamations marks in a row.

Cross Join us at the presentation!!!

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